Ok, so if you've been watching TV recently then you've probably seen this commercial
Now you're probably thinking what I was thinking...fuck...yes! Ice-cream cake has been scientifically proven to kick 7,534 times as much ass as ice-cream or cake in their non-combined forms. AND FOR ONLY $9.99!!!
Last night a few friends and I set out to but ourselves a piece of nine dollar and ninety nine cent perfection in the form of B&R's best invention, the ice-cream cake log. Imagine our shock when we walked into that purveyor of frozen lies and found that the cake of our choice cost a staggering $29! Even though the cake was in the commercial advertising cakes for $9.99!
We had fallen into a simple trap...the marketing version of a bumble-bee enema...the old "starting at $9.99" trick. They have one cake for $9.99...the smallest, saddest, shittiest looking ice-cream cake I've ever laid eyes upon. The rest were all $20+.
In the marketing world this is known as the "bait and switch". You bait your customers into coming with the promise of something awesome...then you switch the awesome thing with something lame...but still acceptable. Unfortunately it looks like the Baskin and Robbins marketing team was busy eating paint chips when God handed out brains because their bait and switch is pulled off with the grace of a polio-stricken octogenarian drunk on cough syrup while ice skating. There is no way anybody in their right mind is going into that place expecting to pay $9.99 for an ice-cream cake log, find out it costs three times this, and then decide to purchase it anyways...and don't tell me that maybe you wanted the small crappy $9.99 cake in the first place...everybody know the log is the best cake by far.
Ben and Jerry would never treat me this way...Jon and Bon would never think of doing this. Screw you Mr. Baskin and Mrs. Robbins, I'll be getting my frozen confections elsewhere from now on.
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